Sharon Kilby is a highly skilled public relations consultant, manager, writer and editor. Having worked on many diverse projects including editorial features for lifestyle magazines including Homes & Gardens, Toscana & Chianti News, Cream Magazine, The Resident, The English Home, Utopia and Self-build and Design Magazine. Sharon established her own PR consultancy ‘Arthouse PR’ in 2001 and now represents clients in the UK and Italy. Working within the luxury lifestyle, travel and interiors industries Sharon specialises in generating inspiring press coverage and editorial features within both B2B & consumer lifestyle publications.
OK so not many of us are really looking past the next few months when it comes to marketing but it really does pay to think long term. Generating good quality editorial press coverage takes time and most lifestyle magazines have a schedule and are working 4-5 months ahead. For example we are working on…