Yep, you guessed, Christmas is just about over for us in the PR world and not one single mince pie has passed by desk. It’s now all about spring, seasonal trends, what’s hot for summer 2014, interior design trends for next year and what furnishings will become the ‘must have’ pieces of the spring season. We are currently working on Valentines features, hot pink shopping pages, heart shaped furnishings, romantic interiors and boudoirs believe or not.
As soon as our February and March magazine issues are done and dusted later this month we will be launching ourselves into florals, botanical prints, acid greens, natural interiors and outside living. Not to mention, gardening features, al-fresco dining and picnic ideas. So, take note and get ahead of the game, if you want your business or products to feature in homes and interiors magazines in 2014 you must act now.
Checklist for achieving press coverage in 2014
1. Images: Check your image quality, research your target publications and check out the style of images used. Only ever supply the very best images to journalists, never waste their time.
2. Information: Provide all key information. Always accompany images with factual information, sizes, prices, contact details etc
3. Samples: If possible supply samples or freebies of your products to shopping editors and staff journalists. For larger items why not offer product loans to stylists for photoshoots
4. Contacts: Always tailor your list of press contacts and ensure that you make personal contact with relevant freelancers and in-house journalists.
5. Copy: Supply well written and informative copy, keep things relevant and topical.
6. Relationships: Be professional and always respond immediately to press enquiries, journalists are always working to deadlines. Be as helpful and responsive as possible, this will help in establishing long lasting relationships.
7. Social: Don’t forget to contact key design and interiors blogs and link to social media sites, leave comments and links to your site
Phew… that’s enough for now, if you would like to find out more about our PR mentoring support do get in touch by contacting firstname.lastname@example.org